Dutch horror invites you to leave your phone on...

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sherbetbizarre
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Dutch horror invites you to leave your phone on...

Post by sherbetbizarre » Sat May 11, 2013 3:24 pm

"Turn off your phones" say the FrightFest ads, but here's a new horror where your phone interacts with the movie after you download an app!
THE SECOND SCREEN COMES TO THE MOVIES WITH APP-ENHANCED FILM, “APP"

The new Dutch thriller App incorporates a synchronized second-screen application into the story line.

It’s rare that moviegoers are encouraged to fiddle with their smartphones during a film, but that’s the case with App, the new Dutch movie directed by Bobby Boermans.

Before going to see the film, moviegoers are asked to download a free app (available for Android and iPhone) to enhance the plot, which involves a 21-year-old psychology student who becomes addicted to her smartphone following a tragic accident.

The App app uses SyncNow, a digital audio watermarking technology originally developed by Civolution to prevent illegal downloads.

"The technology uses the entire audio spectrum and embeds watermarks in it. The watermarks also drive the app that goes with the film. It talks to the speaker of your phone. Human beings can’t hear it, but your phone will," explains Kees Abrahams, CEO of Imagine Nation, the global media company that created 2CFilm, the company that produced App and developed the app in partnership with Service2Media.

After deciding to incorporate the synchronized second-screen application, the filmmakers adapted the script, adding additional content and bits of story line for the app. But the team emphasizes that the app isn’t essential in order to enjoy the film, which will be released in the Netherlands on April 4.

"The movie works perfectly without the second screen. It’s a well paced thriller, but there are 35 moments in the movie when you can get additional information or content that will enrich the experience," says Robin de Levita, chief creative officer, Imagine Nation.

Moviegoers will be advised to leave their devices on their laps during the film. When additional content is available on the second screen, audience members will be notified by their vibrating phones.

The second screen content will rely on visuals rather than audio. "For example, there could be two people in a room with a bomb ticking, only they don’t know about it," says de Levita. "On the second screen, the audience would know how much time is remaining."

Abrahams offers another example of how the app will enhance the experience of App: "You see people at a party on the screen and the characters are text messaging. You’ll be able to see their texts on the second screen."

Until now, when we’ve talked about the "second screen experience," we think television. But if App succeeds, that could change.
http://www.fastcocreate.com/1682579/the ... d-film-app



So how would this go down at FrightFest? Would anyone object to it? (Apart from Ian of course ;) )

ian
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Re: Dutch horror invites you to leave your phone on...

Post by ian » Mon Aug 01, 2016 3:24 pm

I saw app a year or so back, the second screen is not put to great use to be honest. You see a few texts and follow someone when they are off screen but a lot of the time it is nothing.

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sherbetbizarre
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Re: Dutch horror invites you to leave your phone on...

Post by sherbetbizarre » Mon Aug 01, 2016 8:03 pm

Does it only work in cinemas?

ian
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Re: Dutch horror invites you to leave your phone on...

Post by ian » Mon Aug 01, 2016 8:27 pm

I watched it at home and it worked. I think the app listens for cue points from the movie, basically the same as a teddy ruxpin from the 80s.

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